AI+Marketing: Business Transformation in the Era of Intelligence and Acquiring LinkedIn Clients

As AI technology evolves, traditional marketing methods can no longer meet corporate needs, especially for companies relying on precise customer targeting. This article focuses on AI+marketing and its profound industry changes, as well as how to effectively obtain target client resources from platforms like LinkedIn.

The Rise of AI+Marketing – The Engine Driving Change in the Business World

Since the early 21st century, especially since the mid-2010s, deep learning and big data processing have significantly advanced the concept and technology of AI+marketing. According to Deloitte's latest report, the use of AI for marketing decisions has nearly doubled over the past five years and is expected to continue growing. This change is not just a result of technological innovation but also reflects broader socio-economic shifts. As more people share their preferences, purchase history, and lifestyle online, AI algorithms quickly identify hidden patterns, enabling marketers to develop more effective strategies. For instance, Meta’s framework to "lock" high-risk AI systems highlights the importance of AI safety and transparency, promoting reliability and value creation.

Breaking Norms: AI Elevates Personalized Marketing to New Heights

For a long time, one-size-fits-all advertising prevailed, where companies relied heavily on broad campaigns to reach potential users. However, with evolving consumer expectations, they now demand personalized experiences that go beyond standard product recommendations. AI’s NLP capabilities, such as those seen in Xiaohongshu’s FireRed speech recognition model, enhance understanding accuracy and tackle complex dialects, offering tailored communication solutions for LinkedIn clients, like exclusive insights and career guidance. Deep behavioral data analysis provides 360-degree user profiles that help enterprises engage and serve clients more intelligently and targetedly.

The Secret Weapon for Efficient Conversion: Automated Customer Relationship Management (AI CRM)

AI’s potential in CRM is significant, particularly in the digital age. In B2B contexts, securing the right partners is crucial, requiring efficient communication to attract and maintain high-quality networks. AI-driven CRM systems excel here, with models like ChatGPT consuming minimal energy (0.3W per query) while lowering operational costs. AI’s 24/7 functionality ensures continual monitoring and timely responses or follow-ups. Furthermore, modern AI CRMs integrate external resources, helping businesses capture and convert opportunities across sales funnel stages efficiently.

Data Privacy Protection: Building a Sustainable Bridge of Trust

While AI+marketing presents numerous opportunities, new challenges accompany its applications, especially regarding data privacy. Concerns about user data breaches highlight the importance of regulations like GDPR to safeguard personal information during data utilization. AI practitioners must address this by ensuring robust data security practices. For example, Apple and Alibaba's collaboration prioritizes iPhone user privacy in China by considering security from AI development's outset. Public education on ethical handling of personal data is essential to build trust, supporting a harmonious and healthy social ecosystem.

Investment Choice for the Future – Core Technology Innovation as the Cornerstone

In today’s rapidly evolving tech landscape, merely following trends does not guarantee lasting success. Heavy investment in R&D and mastery of core AI patents are key to thriving in fierce competition. Companies like Zhimubao Huazhang illustrate this by integrating Agentic GLM multimodal platforms into smartphones, advancing natural language processing. Participation in open communities like Hugging Face enriches explorations into emerging technologies. Firms aspiring to transition into intelligent marketing service providers must leverage these innovations wisely, nurturing skilled talent pools and injecting perpetual dynamism for enterprise and societal advancement.