What Is Inbound Marketing?

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Help potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.

Inbound marketing was first put forward by Hubspot in 2006. It was a new online marketing concept that was developed for the marketing method. Hubspot is the most appealing online marketing platform and digital marketing software service provider in the English-speaking world. Due to Hubspot's strong influence, more and more digital marketers have joined the ranks of researching and practicing inbound marketing, and inbound marketing has also become the most popular term in the digital marketing world. In 2012, Moz founder Rand Fishkin and Hubspot co-founder Dharmesh Shah founded http://inbound.org, which is currently the largest online community about inbound marketing.

The advantage of inbounding marketing is it is a marketing method based on precise positioning (niche target, not more precise), providing services and value, and community-oriented. Not restricted by market, capital, product, scale, or even stage-mature companies may not be more advantageous than start-ups. Marketing can begin at the start-up stage or even when the product is not yet mature.

Do  you know why many enterprises value the inbounding market a lot? It is because that thr user positioning is more precise, because they ‘find’ you (your product), which also means that they are interested and demanding of your product, which can make higher conversion rate and reduce marketing costs CPA (cost per acquisition) CPL (cost per lead).

Inbound Marketing is not a marketing strategy to wait and see, but to achieve targeted and precise online marketing through various channels. Use paid media (Paid Media) to strengthen the dissemination of information, get more free dissemination opportunities (Earned Media), and strengthen the optimization of digital assets and the locking of keywords, and indeed achieve each advertisement and When the information is exposed, it can be reliably imported to the target website. At the same time, SEO, SMO, UEO are optimized for the whole website, and then inbound marketing can be done.